Description |
xii, 737 p. : ill. ; 26 cm. + 1 computer disk (3.5 in.). |
Bibliography |
Includes references and index. |
System Details |
Minimum system requirements: IBM compatible pc, MS Windows 3.1 or higher, EXCEL, or any spreadsheet program |
Subject |
Marketing research
|
|
Marketing research
|
Added Author |
Blair, Edward, 1923-
|
ISBN |
0079136702 |
|
0071158626 |
|