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Book Cover
Book
Author Larréché, Jean-Claude

Title MARKSTRAT3 : the strategic marketing simulation / Jean-Claude Larréché, Hubert Gatigno.

Imprint Cincinnati, Ohio : South-Western College Pub., 1998

Copies

Location Call No. Status
 Female Library  HF5415.125 .L37 1998    Available
 Male Library  HF5415.125 .L37 1998    Available
Description xiii, 210 p. : ill. ; 28 cm. + 2 computer disks (3 1/2 in.).
Note Version 3 of the MARKSTRAT simulation software.
Includes index.
System Details System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer
Subject Marketing -- Computer simulation
Management games
Added Author Gatignon, Hubert
ISBN 0538880899 (package)
0538867590 (pbk.)
053887743X (disk 1)
0538877448 (disk 2)