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Book Cover
Book
Author King, Katie, 1967-

Title Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.

Imprint London ; New York, United States : KoganPage Limited, 2019.

Copies

Location Call No. Status
 Male Library  HF5415.1265.K56 2019    Available
 Male Library  HF5415.1265.K56 2019 c.2  Available
 Female Library  HF5415.1265.K56 2019    Available
Description x, 207 p. : ill. ; 24 cm.
Note KH-AUL-2
Bibliography Includes bibliographical references and index.
Subject Artificial intelligence
Marketing -- Technological innovations
ISBN 9780749497972 (hbk.)
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