My Library

LEADER 00000cam a2200193 a 4500 
008    181018t2019    xxka   g b    001 0 eng d 
020    9780749497972 (hbk.) 
040    AE-AjAUL|cAE-ShKH 
050    HF5415.1265|b.K56 2019 
100 1  King, Katie,|d1967- 
245 10 Using artificial intelligence in marketing :|bhow to 
       harness AI and maintain the competitive edge /|cKatie 
       King. 
260    London ;|aNew York, United States :|bKoganPage Limited,
       |c2019. 
300    x, 207 p. :|bill. ;|c24 cm. 
500    KH-AUL-2 
504    Includes bibliographical references and index. 
650  0 Artificial intelligence 
650  0 Marketing|xTechnological innovations