| Description |
xii, 120 pages ; 23 cm. |
| Note |
Includes index. |
| Contents |
About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index. |
| Subject |
Business planning
|
|
Proposal writing in business
|
| ISBN |
9781138206021 (hardback) |
|
