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LEADER 00000cam a2200229   4500 
001    u46567 
003    SIRSI 
008    181126s2018    xxu           001 0 eng u 
020    9781138206021 (hardback) 
049    JURF 
050 00 HD30.28 |b.E383 2018 
100 1  Ekanem, Ignatius 
245 10 Writing a business plan : |ba practical guide / |cIgnatius
       Ekanem. 
260    New York : |bRoutledge, |c2018 
300    xii, 120 pages ;|c23 cm. 
500    Includes index. 
505 0  About the author -- Acknowledgements -- Introduction to 
       this book -- Idea generation -- The contents of a business
       plan -- Executive summary -- Introduction to the business 
       plan -- Business strategy -- Market research and marketing
       -- Finance -- Operations -- Hr-related tasks and legal 
       compliance -- Risk analysis, growth and exit planning -- 
       Conclusion -- Appendices -- Example of turning a hobby 
       into a business : Lawton Dancewear -- Example of finding a
       gap in the market : Tony Stone and Stoats Porridge bars --
       Business plan template -- Sample business plan (1) : 
       Wordfood enterprises -- Sample business plan (2) : Suzan 
       Joseph Associates Ltd -- Example of mission statement : 
       MacDonald -- Example of vision statement : MacDonald -- 
       Index. 
650  0 Business planning 
650  0 Proposal writing in business