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Book Cover
Book
Author Hastings, Gerard

Title Social marketing: rebels with a cause / Gerard Hastings and Christine Domegan.

Imprint Abingdon, Oxon ; New York, NY : Routledge, 2018

Copies

Location Call No. Status
 Female Library  HF5414 H37 2018    Available
 Male Library  HF5414 H37 2018    Available
Edition 3rd ed
Description xxxvi,602 p; 25 cm.
Bibliography Includes bibliographical references and index.
Contents Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
Subject Social marketing -- Handbooks, manuals, etc
Behavior modification
Added Author Domegan, Christine
ISBN 9781138123823
9781138123830 (pbk. : alk. paper)
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