My Library

LEADER 00000cam a2200253 a 4500 
001    u46655 
003    SIRSI 
008    181206s2018    enk      b    001 0 eng d 
020    9781138123823 
020    9781138123830 (pbk. : alk. paper) 
050 00 HF5414 |bH37 2018 
100 1  Hastings, Gerard 
245 10 Social marketing:|brebels with a cause /|cGerard Hastings 
       and Christine Domegan. 
250    3rd ed 
260    Abingdon, Oxon ;|aNew York, NY :|bRoutledge,|c2018 
300    xxxvi,602 p; |c25 cm. 
504    Includes bibliographical references and index. 
505  0 Harnessing the power of marketing -- Social marketing 
       principles -- The shoulders of giants -- Making it happen-
       the toolbox -- Research and the teller of tales -- 
       Compelling content -- Competitive analysis -- Critical 
       marketing -- Spiritual dimensions -- Ethical issues -- 
       Systems social marketing. 
650  0 Social marketing |vHandbooks, manuals, etc 
650  0 Behavior modification 
700    Domegan, Christine