| Title |
Marketing / William G. Zikmund, Michael d'Amico. |
|
| Imprint |
Cincinnati, Ohio : South Western College Pub. , 1998 |
|
| Female Library
|
HF5415 Z54 1998 |
Available |
| Edition |
6th ed |
| Description |
xxix, 701 p. : col. ill., col. maps ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). |
| Note |
Colored maps on endpapers. |
| Bibliography |
Includes bibliographical references and indexes. |
| Subject |
Marketing
|
| Added Author |
D'Amico, Michael
|
|
