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Book Cover
Book
Author Zikmund, William G

Title Marketing : creating and keeping custmoers in an e-commerce world / William G. Zikmund , Michael D;Amico.

Imprint Cincinnati, Ohi : South-Western College Publishing , 2001

Copies

Location Call No. Status
 Female Library  HF5415 Z55 2001    Available
 Female Library  HF5415 Z55 2001 c.2  Available
Edition 7th ed
Description xxxiii, 689 p. : Col. ill. ; 26 cm.
Note Includes glossary and indexes, p.: 644-689.
Bibliography Includes bibliographical references.
Subject Marketing
Added Author D'Amico, Michael. J. Author
ISBN 0324112874