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Book Cover
Book
Author Matera, Fran R., 1954-

Title Public relations campaigns and techniques : building bridges into the 21st century / Fran R. Matera , Ray J. Artigue.

Imprint Boston : Allyn and Bacon , 2000

Copies

Location Call No. Status
 Male Library  HM1221 M37 2000    Available
 Male Library  HM1221 M37 2000 c.2  Available
Description vii, 280 p. : ill. ; 24 cm.
Note Includes index, p.: 274-280.
Bibliography Includes bibliographical references, p.: 265-273.
Subject Public relations
Added Author Artigue, Ray J J. Author
ISBN 0205158153
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