My Library

LEADER 00000cam a2200265 a 4500 
001    u15640 
001    15861 
003    SIRSI 
005    20040828203800.0 
008    070104s2000    xxua00000bi000001100eng0d 
020    0205158153 
049    |bABDH AINA FUJA NAEM 
050  4 HM1221|bM37 2000 
100 1  Matera, Fran R.,|d1954- 
245 10 Public relations campaigns and techniques :|bbuilding 
       bridges into the 21st century /|cFran R. Matera , Ray J. 
       Artigue. 
260 0  Boston :|bAllyn and Bacon ,|c2000 
300    vii, 280 p. :|bill. ;|c24 cm. 
500    Includes index, p.: 274-280. 
504    Includes bibliographical references, p.: 265-273. 
650  0 Public relations 
700 1  Artigue, Ray J|eJ. Author