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Title Strategic marketing problems : cases and comments / Roger A. Karin , Robert A. Peterson.

Imprint

Upper Saddle River, NJ. : Pearson Education International , 2004

Location	Call No.	Status
Female Library	HF5415.135 K47 2004	Available
Female Library	HF5415.135 K47 2004 c.2	Available

Edition	10th ed
Description	viii, 696 p. : ill. ; 26 cm.
Note	Includes glossary and indexes, p.: 676-696.
Bibliography	Includes bibliographical references.
Subject	Marketing -- Decision making -- Case studies
	Marketing -- Management -- Case studies
Added Author	Peterson, Robert A. (Robert Allen) 1944-
ISBN	0131230301