My Library

LEADER 00000nam a2200265 a 4500 
001    u15740 
001    15962 
003    SIRSI 
005    20040124203200.0 
008    180104s2004    xxua00000bdi00001100eng0d 
020    0131230301 
049    AINB|bAINB JURF 
050  4 HF5415.135|bK47 2004 
100 10 Kerin, Roger A 
245 10 Strategic marketing problems :|bcases and comments /
       |cRoger A. Karin , Robert A. Peterson. 
250    10th ed 
260 0  Upper Saddle River, NJ. :|bPearson Education International
       ,|c2004 
300    viii, 696 p. :|bill. ;|c26 cm. 
500    Includes glossary and indexes, p.: 676-696. 
504    Includes bibliographical references. 
650  0 Marketing|xDecision making|vCase studies 
650  0 Marketing|xManagement|vCase studies 
700 10 Peterson, Robert A.|q(Robert Allen)|d1944-