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Book

Title Marketing / Roger A. Kerin ... [et al.].

Imprint New York : McGraw-Hill/Irwin, 2006
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Connect to http://www.loc.gov/catdir/enhancements/fy0619/2004065542-t.html
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Copies

Location Call No. Status
 Female Library  HF5415 M29474 2006 c.2  Available
 Male Library  HF5415 M29474 2006    Available
 Male Library  HF5415 M29474 2006 c.2  Available
Edition 8th ed
Description xlvi, 733 p. : col. ill., col. maps ; 29 cm. 1 CD-ROM.
Series McGraw-Hill/Irwin series in marketing
Bibliography Includes bibliographical references (p. 673-700) and indexes.
Subject Marketing
Added Author Kerin, Roger A
ISBN 9780071116087
0071116084
0072828889 (CD-ROM)
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