My Library

LEADER 00000nam a2200337 a 4500 
001    u22175 
001    22717 
003    SIRSI 
005    20061207173400.0 
008    071206s2006    xxuab0000b0000001100eng0d 
020    9780071116087 
020    0071116084 
020    0072828889 (CD-ROM) 
049    JURF 
050  0 HF5415|bM29474 2006 
245 00 Marketing /|cRoger A. Kerin ... [et al.]. 
250    8th ed 
260    New York :|bMcGraw-Hill/Irwin,|c2006 
300    xlvi, 733 p. :|bcol. ill., col. maps ;|c29 cm.|e1 CD-ROM. 
440  0 McGraw-Hill/Irwin series in marketing 
504    Includes bibliographical references (p. 673-700) and 
       indexes. 
650  0 Marketing 
700 1  Kerin, Roger A 
856 41 |3Table of contents only|uhttp://www.loc.gov/catdir/
       enhancements/fy0619/2004065542-t.html 
856 42 |3Publisher description|uhttp://www.loc.gov/catdir/
       enhancements/fy0619/2004065542-d.html