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Title The marketing casebook : cases and concepts / Sally Dibb, Lyndon Simkin.

Imprint

London : Thomson Learning , 2002

Location	Call No.	Status
Female Library	HF5415 D53 2002	Available
Female Library	HF5415 D53 2002 c.2	Available

Edition	2nd ed
Description	xvi, 337 p. : ill. ; 26 cm.
Note	includes index, p.: 329-337.
Bibliography	Includes bibliographical references.
Subject	Marketing -- Case studies
Added Author	Simkin, Lyndon 1961- J. Author
ISBN	1861526245