My Library

LEADER 00000cam a2200265 a 4500 
001    u16153 
001    16390 
003    SIRSI 
005    20040314203100.0 
008    240204s2002    uk a00000bi000001100eng0d 
020    1861526245 
049    AINB|bAINB FUJA JURF 
050  4 HF5415|bD53 2002 
100 10 Dibb, Sally|d1963- 
245 14 The marketing casebook :|bcases and concepts /|cSally Dibb,
       Lyndon Simkin. 
250    2nd ed 
260 0  London :|bThomson Learning ,|c2002 
300    xvi, 337 p. :|bill. ;|c26 cm. 
500    includes index, p.: 329-337. 
504    Includes bibliographical references. 
650  0 Marketing|vCase studies 
700 10 Simkin, Lyndon|d1961-|eJ. Author