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Book Cover
Book
Author Arens, William F

Title Essentials of contemporary advertising / William F. Arens, David H. Schaefer.

Imprint Boston : McGraw-Hill Irwin, 2007

Copies

Location Call No. Status
 Female Library  HF5821 A74 2007    Available
Description xxviii, 558 p. : ill. (chiefly col.), map ; 28 cm.
Bibliography Includes bibliographical references and indexes.
Subject Advertising
Added Author Schaefer, David H
ISBN 9780071106276 (alk. paper)
0071106276 (alk. paper)
0073136662 (alk. paper)
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