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LEADER 00000cam a2200217 a 4500
001 u39653
003 SIRSI
008 151011s2007 xxua b 001 0 eng d
020 9780071106276 (alk. paper)
020 0071106276 (alk. paper)
020 0073136662 (alk. paper)
050 00 HF5821 |bA74 2007
100 1 Arens, William F
245 1 Essentials of contemporary advertising / |cWilliam F.
Arens, David H. Schaefer.
260 Boston : |bMcGraw-Hill Irwin, |c2007
300 xxviii, 558 p. : |bill. (chiefly col.), map ; |c28 cm.
504 Includes bibliographical references and indexes.
650 0 Advertising
700 1 Schaefer, David H