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Title Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

Imprint

Newbury Park, Calif. : Sage, 1992

Location	Call No.	Status
Female Library	RA440.55 B33 1992	Available
Male Library	RA440.55 B33 1992	Available

Description	xv, 181 p. : ill. ; 23 cm.
Bibliography	Includes bibliographical references (p. 177-179).
Subject	Mass media in health education
	Communication in medicine
Added Author	Rogers, Everett M
	Sopory, Pradeep
ISBN	0803943326 (pbk.)