My Library

LEADER 00000cam a2200277 a 4500 
001    u15639 
001    15860 
003    SIRSI 
005    20040828203800.0 
008    070104s1992    xxua0000000000000100eng0d 
020    0803943326 (pbk.) 
049    |bABDH AINA FUJA NAEM 
050  4 RA440.55|bB33 1992 
100 1  Backer, Thomas E 
245 10 Designing health communication campaigns :|bwhat works? /
       |cThomas E. Backer, Everett M. Rogers, Pradeep Sopory. 
260 0  Newbury Park, Calif. :|bSage,|c1992 
300    xv, 181 p. :|bill. ;|c23 cm. 
504    Includes bibliographical references (p. 177-179). 
650  0 Mass media in health education 
650  0 Communication in medicine 
700 1  Rogers, Everett M 
700 1  Sopory, Pradeep