| Description |
viii, 202 pages ; 25 cm. |
| Note |
"A Productivity Press book"--cover. |
|
Includes index. |
| Contents |
Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell -- Marketing landscape, tools, and definitions / by Michelle Welliver -- Evaluating personal strengths and weaknesses / by Jong Gyu Park -- Evaluating unmet needs and opportunities / y Marie Saul -- Proposal process / by Aileen Zaballero -- Pricing OD consulting services / by William J. Rothwell -- Channels for organization development marketing / by Zakiya Alsadah -- Communication planning and branding / by Azadeh Omrani-Kermani -- Personal sales / by Jamie Campbell -- Executive-level communications / by Jae Young Lee -- How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko -- The future of marketing organization development consulting / by William J. Rothwell. |
| Subject |
Consulting firms -- Marketing
|
|
Organizational change
|
| Added Author |
Rothwell, William J. 1951-
|
|
Park, Jong Gyu
|
|
Yi, Chae-yæong, 1964-
|
| ISBN |
9781138721104 (hardback) |
|
