My Library

LEADER 00000cam a2200253   4500 
001    u46531 
003    SIRSI 
008    181121s2017    xxu           001 0 eng u 
020    9781138721104 (hardback) 
049    JURF 
050 00 HD69.C6|bR68 2017 
245 00 Marketing organization development consulting :|ba how-to 
       guide for OD consultants /|c[edited by] William J. 
       Rothwell, Jong Gyu Park, Jae Young Lee. 
260    Boca Raton, FL :|bCRC Press,|c[2017] 
300    viii, 202 pages ;|c25 cm. 
500    "A Productivity Press book"--cover. 
500    Includes index. 
505 0  Unique challenges in marketing change management, 
       performance consulting and organization development / by 
       William J. Rothwell -- Marketing landscape, tools, and 
       definitions / by Michelle Welliver -- Evaluating personal 
       strengths and weaknesses / by Jong Gyu Park -- Evaluating 
       unmet needs and opportunities / y Marie Saul -- Proposal 
       process / by Aileen Zaballero -- Pricing OD consulting 
       services / by William J. Rothwell -- Channels for 
       organization development marketing / by Zakiya Alsadah -- 
       Communication planning and branding / by Azadeh Omrani-
       Kermani -- Personal sales / by Jamie Campbell -- Executive
       -level communications / by Jae Young Lee -- How 
       measurement and appraisal can be the means to the end of 
       marketing organization development / by Patricia Macko -- 
       The future of marketing organization development 
       consulting / by William J. Rothwell. 
650  0 Consulting firms|xMarketing 
650  0 Organizational change 
700 1  Rothwell, William J.|d1951- 
700 1  Park, Jong Gyu 
700 1  Yi, Chae-yæong,|d1964-