Title |
Consumer behavior and managerial decision making / Frank R. Kardes. |
|
Imprint |
Upper Saddle River, NJ. : Prentice Hall , 2002 |
|
Female Library
|
HF 5415.3 K37 2002 |
Available |
Female Library
|
HF 5415.3 K37 2002 c.2 |
Available |
Male Library
|
HF 5415.3 K37 2002 |
Available |
Male Library
|
HF 5415.3 K37 2002 c.2 |
Available |
Edition |
2nd ed |
Description |
xviii, 457p. illu.; 24 cm. |
Note |
includes glossary. p. : 405-415. |
|
Includes indexes, p.: 441-457. |
Bibliography |
Includes biliographical references, p.: 417-439. |
Subject |
Consumer behavior
|
|
Decision making
|
ISBN |
0131227955 |
|
0130916021 |
|