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Author
Assael, Henry
Title
Consumer behavior and marketing action / Henry Assael.
Imprint
Cincinnati, Ohio : South-Western College Pub., 1995.
Copies
Edition
5th ed.
Description
1 v. (various pagings) : ill. (some col.) ; 24 cm.
Bibliography
Includes bibliographical references and indexes.
Subject
Consumer behavior
Motivation research (Marketing)
ISBN
0538844337
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