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Author

Title Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

Imprint

Boston, Mass. : McGraw-Hill/Irwin, 2006

Location	Call No.	Status
Female Library	HF5415 M378 2006	Available
Male Library	HF5415 M378 2006	Available

Edition	10th ed
Description	xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).
Series	McGraw-Hill/Irwin series in marketing
Bibliography	Includes bibliographical references and indexes.
Subject	Marketing
Added Author	McCarthy, E. Jerome (Edmund Jerome)
ISBN	0071116338