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Author

Title Essentials of marketing communications / Jim Blythe.

Imprint

Harlow, Eng : Financial Times Prentice Hall, 2004

Location	Call No.	Status
Female Library	HF5415 B485 2003	Available
Female Library	HF5415 B485 2003 c.2	Available

Edition	3rd ed
Description	x, 267 p.: ill, ; 24 cm.
Bibliography	Includes bibliographical references and index.
Subject	Marketing
ISBN	0273658581 (alk. paper)