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Book Cover
Book
Author Wilmshurst, John

Title The fundamentals and practice of marketing / John Wilmshurst.

Imprint Oxford : Butterworth-Heinemann, 1995

Copies

Edition 3rd ed
Description viii, 324 p. : ill. ; 26 cm.
Note "Published on behalf of the Institute of Marketing and the CAM Foundation.".
Bibliography Includes bibliographical references and index.
Subject Marketing
Added Author Institute of Marketing
ISBN 0750609974
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