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Author
Wilmshurst, John
Title
The fundamentals and practice of marketing / John Wilmshurst.
Imprint
New Delhi : Viva Books Private Limited , 1999
Copies
Location
Call No.
Status
Female Library
HF5415 W56 1999
Available
Edition
3rd ed
Description
viii, 324 p. : ill. ; 26 cm.
Note
"Published on behalf of the Institute of Marketing and the CAM Foundation.".
Bibliography
Includes bibliographical references and index.
Subject
Marketing
Added Author
Institute of Marketing
ISBN
0750615621
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