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Book Cover
Book
Author Peter, J. Paul

Title Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Imprint Boston : McGraw-Hill/Irwin , 2002

Copies

Location Call No. Status
 Female Library  HF5415.3 P468 2002    Available
 Female Library  HF5415.3 P468 2002 c.2  Available
Edition 6th ed
Description xxvi,582 p.: ill.; 29 cm.
Series McGraw Hill/Irwin series in marketing
Bibliography Includes bibliographical references and index.
Subject Consumer behavior
Marketing
Added Author Olson, Jerry Corrie., 1944- jt. Author
ISBN 0072410647
0071121110
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