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Book Cover
Book
Author Peter, J. Paul

Title Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

Imprint New York : McGraw-Hill, 2005
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Copies

Location Call No. Status
 Female Library  HF5415.3 P468 2005    Available
Edition 7th ed
Description xxv, 578 p. : ill. ; 27 cm.
Series McGraw-Hill/Irwin series in marketing
Note Various multi-media instructional materials are available to supplement the text.
Subject Consumer behavior
Marketing
Added Author Olson, Jerry C. (Jerry Corrie), 1944-
ISBN 0072864877 (alk. paper)
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