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Author
Peter, J. Paul
Title
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Imprint
Boston : Irwin/McGraw-Hill, 1999
Connect to
Connect to http://www.loc.gov/catdir/toc/mh022/98016996.html
Connect to http://www.loc.gov/catdir/description/mh023/98016996.html
Connect to http://www.loc.gov/catdir/enhancements/fy0707/98016996-b.html
Copies
Location
Call No.
Status
Female Library
HF5415.3 P468 1999
Available
Edition
5th ed
Description
xxv, 545 p. : ill. (some col.) ; 26 cm.
Series
Irwin/McGraw-Hill series in marketing
Bibliography
Includes bibliographical references (p. 481-510) and indexes.
Subject
Consumer behavior
Marketing
Added Author
Olson, Jerry C. (Jerry Corrie), 1944-
ISBN
0256261903 (alk. paper)
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