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Book

Title Handbook of Modern Marketing / Edited by Victor P. Buell.

Imprint New York : McGraw-Hill Book Company , 1987

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Edition 2nd ed
Description xxvi,107-13 p.; 24 cm.
Note Includes bibliographical references and index.
Subject Marketing -- Addresses, essays, lectures
Added Author Buell, Victor P. editor
ISBN 0070088543
0071001492(pbk)