My Library

LEADER 00000nam a22002417a 4500 
001    u11479 
001    11475 
003    SIRSI 
005    20030303210400.0 
008    010203s1987    xxu00000000bi0000100eng0d 
020    0070088543 
020    0071001492(pbk) 
049    |bJURF 
050  0 HF5415|bH1867 1987 
245 10 Handbook of Modern Marketing /|cEdited by Victor P. Buell.
250    2nd ed 
260 0  New York :|bMcGraw-Hill Book Company ,|c1987 
300    xxvi,107-13 p.;|c24 cm. 
500    Includes bibliographical references and index. 
650  4 Marketing|xAddresses, essays, lectures 
700 10 Buell, Victor P.|eeditor