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Author

Title Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

Imprint

Boston : Irwin/McGraw-Hill, 2002

Location	Call No.	Status
Female Library	HF5415 C6944 2002	Available
Female Library	HF5415 C6944 2002 c.2	Available

Edition	7th ed
Description	xvi, 685 p. : ill. ; 26 cm. + CD-ROM.
Bibliography	Includes bibliographical references and index of cases.
Subject	Marketing -- Case studies
Added Author	Lamb, Charles W. jt. Author
	Crittenden, Victoria Lynn. jt. Author
ISBN	0072429461(alk.paper) part of 0072514825
	0071123253(pbk)