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Author
Cravens, David W
Title
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Imprint
Chicago : Irwin, c1996.
Copies
Location
Call No.
Status
Female Library
HF5415 C6944 1996
Available
Edition
5th ed.
Description
xvi, 715 p. : ill., maps ; 24 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Case studies
Added Author
Lamb, Charles W
Crittenden, Victoria Lynn
ISBN
0256136890
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