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More Information
Author
Cravens, David W
Title
Strategic marketing / David W. Cravens , Nigel F. Piercy.
Imprint
Boston : McGraw-Hill , 2006
Copies
Location
Call No.
Status
Male Library
HF5415.135 C73 2006
Available
Edition
8th ed
Description
xvii, 726 p. : ill. ; 24 cm.
Series
The Irwin series in marketing
Note
Various multi-media instructional materials are available to supplement the text.
Bibliography
Includes bibliographical references and indexes.
Subject
Marketing -- Decision making
Marketing -- Management
Marketing -- Management -- Case studies
Added Author
Piercy, Nigel F. J. Author
ISBN
0071244328 (McGraw Hill International Edition)
0072966343 (alk. paper)
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