Title Strategic marketing / David W. Cravens.

Imprint

Boston : Irwin/McGraw-Hill, 2000

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Edition	6th ed
Description	xvi, 752 p. : ill. ; 25 cm.
Series	The Irwin/McGraw-Hill series in marketing
Bibliography	Includes bibliographical references and index.
Subject	Marketing -- Decision making
	Marketing -- Management
	Marketing -- Management -- Case studies
ISBN	0070275432