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Author
Lambin, Jean-Jacques, 1933-
Title
Strategic marketing : a European approach / Jean-Jacques Lambin.
Imprint
London ; New York : McGraw-Hill, c1993.
Copies
Description
xv, 539 p. : ill. ; 24 cm.
Series
McGraw-Hill marketing for professionals series
McGraw-Hill marketing for professionals
Bibliography
Includes bibliographical references (p. [503]-527) and indexes.
Subject
Marketing -- Europe -- Management
Added Title
Marketing strategique. English
ISBN
0077077954
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