LEADER 00000cam a2200277 a 4500
001 u1295
001 499
003 SIRSI
005 20080129130600.0
008 290108s1993 enka00000b0000001 00eng0d
020 0077077954
049 JURF
050 00 HF5415.13|bL33213 1993
100 1 Lambin, Jean-Jacques,|d1933-
240 10 Marketing strategique.|lEnglish
245 10 Strategic marketing :|ba European approach /|cJean-Jacques
Lambin.
260 London ;|aNew York :|bMcGraw-Hill,|cc1993.
300 xv, 539 p. :|bill. ;|c24 cm.
490 1 McGraw-Hill marketing for professionals series
504 Includes bibliographical references (p. [503]-527) and
indexes.
650 0 Marketing|zEurope|xManagement
830 0 McGraw-Hill marketing for professionals
