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LEADER 00000cam  2200337 i 4500 
005    20190601095209.0 
008    180713s2019    enk      b    001 0 eng   
010    2018032458 
019    20582030 
020    9780745691190 
020    9780745691206 (pb) 
040    DLC|beng|cDLC|erda|dDLC 
042    pcc 
050 00 JZ1305|b.C85 2019 
100 1  Cull, Nicholas John,|eauthor 
245 10 Public diplomacy :|bfoundations for global engagement in 
       the digital age /|cNicholas J. Cull. 
264  1 Cambridge, UK ;|aMedford, MA, USA :|bPolity,|c2019. 
300    xiii, 217 pages :|billustrations ;|c24 cm. 
504    Includes bibliographical references and index. 
505 0  Diplomacy through foreign public engagement : core 
       terminology and history -- Listening : the foundational 
       skill -- Advocacy : the cutting edge -- Culture : the 
       friendly persuader -- Exchange and education : the soul of
       public diplomacy -- International broadcasting : the 
       struggle for news -- Nation brands and branding : the 
       metaphor run amok -- Partnership : the emerging paradigm. 
650  0 Diplomacy|xTechnological innovations 
650  0 Public relations and politics|xTechnological innovations 
650  0 Communication in politics|xTechnological innovations 
776 08 |iOnline version:|aCull, Nicholas John, author.|tPublic 
       diplomacy|dCambridge, UK ; Medford, MA, USA : Polity Press,
       2019|z9780745691237|w(DLC) 2018045664