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Book Cover
Text-Book
Author Cull, Nicholas John, author

Title Public diplomacy : foundations for global engagement in the digital age / Nicholas J. Cull.

Copies

Location Call No. Status
 Male Library  JZ1305.C85 2019    Available
 Male Library  JZ1305.C85 2019 c.2  Available
 Female Library  JZ1305.C85 2019    Available
 Female Library  JZ1305.C85 2019 c.2  Available
Description xiii, 217 pages : illustrations ; 24 cm.
Bibliography Includes bibliographical references and index.
Contents Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm.
Subject Diplomacy -- Technological innovations
Public relations and politics -- Technological innovations
Communication in politics -- Technological innovations
Other Form: Online version: Cull, Nicholas John, author. Public diplomacy Cambridge, UK ; Medford, MA, USA : Polity Press, 2019 9780745691237 (DLC) 2018045664
ISBN 9780745691190
9780745691206 (pb)
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