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Book Cover
Book
Author Sudman, Seymour

Title Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair.

Imprint Boston : McGraw-Hill, c1998.

Copies

Location Call No. Status
 Male Library  HF5415.2 S83 1998    Available
Description xii, 737 p. : ill. ; 26 cm. + 1 computer disk (3.5 in.).
Bibliography Includes references and index.
System Details Minimum system requirements: IBM compatible pc, MS Windows 3.1 or higher, EXCEL, or any spreadsheet program
Subject Marketing research
Marketing research
Added Author Blair, Edward, 1923-
ISBN 0079136702
0071158626
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