LEADER 00000cam a2200277 a 4500 001 u1469 001 685 003 SIRSI 005 20070426185500.0 008 980917s1999 enka00000b0000001100eng0d 020 0130961906 (international ed.) 020 0139570020 049 AINB FUJA 050 0 HF5415|bK68 1999 100 1 Kotler, Philip 245 10 Principles of marketing /|cPhilip Kotler, Gary Armstrong. 250 8th ed. /|bInternational ed. 260 Upper Saddle River, NJ. ;|aLondon :|bPrentice Hall International ,|c1999. 300 1 v. (various pagings) :|bcol. ill. ;|c29 cm. +|e1 computer laser optical disc (4 3/4 in.). 500 Previous ed.: 1996. 504 Includes bibliographical references and indexes. 538 System requirements for accompanying computer disc: Windows 95 650 0 Marketing 700 1 Armstrong, Gary|q(Gary M.)