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Book Cover
Book
Author Kotler, Philip

Title Principles of marketing / Philip Kotler, Gary Armstrong.

Imprint Upper Saddle River, NJ. ; London : Prentice Hall International , 1999.

Copies

Edition 8th ed. / International ed.
Description 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.).
Note Previous ed.: 1996.
Bibliography Includes bibliographical references and indexes.
System Details System requirements for accompanying computer disc: Windows 95
Subject Marketing
Added Author Armstrong, Gary (Gary M.)
ISBN 0130961906 (international ed.)
0139570020
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