Title |
Principles of marketing / Philip Kotler, Gary Armstrong. |
|
Imprint |
Upper Saddle River, NJ. ; London : Prentice Hall International , 1999. |
|
Edition |
8th ed. / International ed. |
Description |
1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). |
Note |
Previous ed.: 1996. |
Bibliography |
Includes bibliographical references and indexes. |
System Details |
System requirements for accompanying computer disc: Windows 95 |
Subject |
Marketing
|
Added Author |
Armstrong, Gary (Gary M.)
|
ISBN |
0130961906 (international ed.) |
|
0139570020 |
|